Kerastase Genesis Bain Hydra-Fortifiant

- Provides intense nourishment while gently detangling hair. Formulation: Liquid. What Else You Need to Know: This creamy, rich shampoo is the perfect solution. It gently cleanses while providing moisture to intensely nourish and support hair and reduce hair fall due to breakage from brushing. "What areas are you experiencing hair fall in? Start by applying in those targeted areas with the pipette then massage in everywhere. Think of the serum like topical vitamins for your hair!"—Kirsten Snively, Mint Hair Lounge, Tampa, FL. Research Results: In a controlled study:. - 92% Less hair fall due to breakage from brushing was shown vs. non-conditioning shampoo. - 93% less hair fall due to breakage from brushing was shown using system of Bain Nutri-Fortifiant + Masque Reconstituant + Sèrum Fortifiant. - Hair was shown to be 65% more smooth/conditioned vs. non-conditioning shampoo.